The Real Deal on Series A Funding: What Nobody Tells You About Raising Your First Big Round

The Real Deal on Series A Funding: What Nobody Tells You About Raising Your First Big Round

The Real Deal on Series A Funding: What Nobody Tells You About Raising Your First Big Round

Listen, I've been in the trenches with founders raising Series A, and here's what nobody's talking about.

You're probably wondering if your startup is ready for Series A. I get it - I've been there.

Leading countries in Europe for venture capital (VC) investments in 1st half 2024, by country

The Hard Truth About Series A in 2024

The game has changed.

Series A isn't what it used to be five years ago.

Today, investors want to see $2M+ in ARR before they'll even take your call.

But here's the thing - revenue isn't everything.

What Actually Matters to Series A Investors

Let me break this down the way I wish someone had for me:

You need three things locked down:

  1. A repeatable sales machine
  2. Product-market fit that's undeniable
  3. A team that can scale

The Numbers That Actually Matter

Want the real metrics? Here they are:

  • Monthly growth rate: Minimum 15% month-over-month
  • Gross margins: 70%+ if you're software, 50%+ if you're not
  • CAC payback: Under 12 months, ideally under 6
  • Net revenue retention: Above 100%, ideally 120%+

Common Series A Pitfalls That'll Kill Your Raise

I see founders mess this up all the time:

Building a fancy deck before having solid numbers.

Talking to too many investors at once.

Not having a clear use of funds.

Total number of investments in startups in Europe from 2017 to 2022

How to Actually Prepare for Series A

Here's your playbook:

Start building relationships with investors 6-12 months before you need the money.

Get your data room ready before you start pitching.

Know your numbers cold - no stuttering when they ask about unit economics.

FAQs About Series A Funding

How much can I expect to raise in a Series A?Average Series A rounds in 2024 range from $8M to $12M, but can go up to $20M+ for exceptional companies.

What's the typical timeline for raising Series A?Plan for 3-6 months from first pitch to money in the bank.

Do I need to give up board control?Usually yes. Expect to add at least one board seat for your Series A investor.

What valuation can I expect?Stop focusing on valuation. Focus on building a real business first.

The Real Work Starts After the Series A

Here's what nobody tells you:

Raising the money is the easy part.

Deploying it correctly? That's where most founders fail.

You need a clear plan for:

  • Scaling your team
  • Expanding your market
  • Improving your product
  • Building your systems

Next Steps After Reading This

If you're thinking about Series A:

  1. Check your metrics against the benchmarks above
  2. Start building your data room
  3. Map out your ideal investor list
  4. Get your story straight

Remember: Series A funding isn't just about the money. It's about being ready for the next phase of your company.

Final thoughts: Focus on building a real business first. The funding will follow.